Muscle Marketing USA has unveiled a dynamic new look. The major visual re-branding is the result of a yearlong collaboration between Grapheme Koo and Dr. Amir Zeibak, Founder and CEO of Muscle Marketing USA.

“MMUSA packaging now reflects the innovation that’s the heart of our brand philosophy,” stated Dr. Zeibak. “These fresh, dramatic images project lifestyle and energy. Our customers are some of the most active and fit men and women on the planet. They demand performance without compromise. This bold new look is our tribute to their aspirations.”

The striking new visual identity is consistent withMMUSA’s growing international momentum as a lifestyle and fitness marketer. The nine-year-old company has aggressively expanded its productrange beyond the supplement industry’s traditional customer base of power athletes and body builders by successfully introducing specialty products for male and female fitness enthusiasts, runners and endurance athletes. MMUSA serums, unlike powder-based supplements, offer unmatched ease of use and precise, safe dosages.

“As we continue to expand rapidly in international markets,” comments MMUSA VP Sales & Marketing, Abby Di Niro, “ We realized we not only needed an agency with talent but also one with the strong international presence and perspective of Grapheme Koo.”

Grapheme Koo is western Canada’s largest branding design firm with offices in Vancouver, New York, London, Toronto and Shanghai. Acclaimed for its award-winning design and packaging for multi-national clients such as McDonald’s Restaurants and Wal-Mart, Graphme Koo is part of the Cossette Communications Group. “We are thrilled to be a partner in the continued growth of MMUSA. We have built a strong, new brand and re-positioned the company in the direction of health and vitality,” added Ken Koo, Graphme Koo president.

Widely known as the exclusive creator of stable and soluble liquid creatine, MMUSA has initiated this major visual re-branding and corporate identity program as the latest phase in an aggressive worldwide expansion. The launch of a new range of ‘original concept’ products this fall will showcase graphics and design created by Grapheme Koo. “We’re all about innovation. Liquid creatine is just one part of our story. Stay tuned for the next chapter,” concludes Dr. Zeibak.